Who are we asking?

Last week we talked about a partnership with BAO and beginning that partnership with a survey. We discussed the reasons for the decision to create a survey. This week we look at one of the main questions that must be asked before any survey is constructed.

Once you know the goal of the survey you can start to look at the participants. Before you can decide on the questions for the survey you need to understand whom it is that you will be asking those questions. Determining the audience for the survey will help determine the questions that you will ask.

This was an easy task for our partnership with BAO. Taking the objective of finding out what needs to change, if anything, we came to an agreement that the initial survey would target former and current teachers and/or students. These target groups would give a wide enough sample and diversity in order to provide us with a good data set in order to analyze and create recommendations.